People do a double take at this design, then start asking which station it is. Built like a vintage radio promo, the print stacks a bold “HOT 97 FM” logo over a Puerto Rico flag, straight from the Project Puerto Rico campaign.

The flat Puerto Rican flag anchors the center, its blue triangle and single white star next to red and white stripes. Red block letters above, with a starburst punching through the O, read HOT 97 FM, and PROJECT PUERTO RICO sits below in blue beside a Coca-Cola script.

Wear it to a Puerto Rican Day parade, a block party or a throwback radio meetup where the old call letters still get love. It also lands well with anyone who grew up with their dial parked on this station.









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